If the length of skirts on ladies toilet signs had you hot under the collar, don’t fret - its part of a viral advertising campaign for Mrs. Balls Chutney.
Julie Maunder, an art director at advertising firm DDB SA, said the campaign has elicited 6,000 disgruntled voice messages left on a fake call centre number, 360,000 clicks on the campaign website www.n-s-e-p.co.za, thousands of incredulous emails and 4000 hits on their Youtube video in a matter of days. The campaign has featured on over 200 blogs in 23 countries and is rumoured to be googled more than the Joost van der Westhuizen sex tape.
"We wanted to create a community of interest around the product. People are so sensitive about change these days - changing street names, changing government. The idea was to get people riled up about changing something for no reason.
Check out the t.v advert played earlier this year that created this huge uproar!
Click here!
